On January 29, NBC News and United Way of New York City launched a “Digital Donation Drive” to benefit those impacted by Hurricane Sandy. Modeled like a wedding registry, and in partnership with Amazon.com, select United Ways including United way of Long Island, registered for goods that were requested by community partners. The program highlighted how devastated communities continue to need support. Desperately needed goods like tools, space heaters, bedding and school supplies were purchased to help families repair the damage, replace what was lost and return to a sense of normalcy.
Please click here to download a report published by NBC News that summarizes the results of the Digital Donation Drive as of this writing.