Helping new and growing families afford the necessities of childcare
May 11, 2020 (Deer Park) – Parenthood can be overwhelming for anyone, especially during the time of COVID-19. With unemployment at an all-time high and the crisis at its peak, United Way of Long Island is responding by helping families with infants and young children.
Born United: A Community Baby Shower provides new parents with essential care items needed during the first year of a child’s life, including diapers, wipes, bottles and baby food. In collaboration with area hospitals, United Way of Long Island is distributing gift cards to families in need so they can purchase baby basics and early childhood necessities.
“There are thousands of expectant families across Long Island who are struggling financially due to the effects of COVID-19. The Born United initiative is an opportunity for United Way to support hospitals by allowing our healthcare responders to provide a gift to the family as they start their journey with their new member,” said Theresa A. Regnante, President and CEO of United Way of Long Island.
The marketing concept was developed by EGC Group, which includes a heartwarming video. Ernie Canadeo, Founder and CEO, said, “When our team was presented the idea of creating a campaign that would highlight United Way’s Community Baby Shower initiative, EGC rose to the occasion and created…Born United.”
Regnante added, “We are grateful to have the support of such a superior advertising agency to create the Born United media campaign, as it perfectly aligns with our mission.”
Born United: A Community Baby Shower is an initiative of UNITED TOGETHER: A Response Fund For COVID-19, which was established to help support vulnerable families, with infants and toddlers, who have been financially affected by the coronavirus outbreak.
To make a contribution to Born United, visit www.unitedwayli.org/bornunited or text “BornUnited” to 313131.
About United Way of Long Island
United Way fights for the health, education and financial stability of every person in every community. We recruit people and organizations that bring the passion, expertise and resources needed to get things done. LIVE UNITED® is a call to action for everyone to become part of the change. United Way of Long Island is part of a worldwide network spanning across 41 countries and territories, including more than 1,200 local organizations in the U.S. For more information about United Way of Long Island, please visit UnitedWayLI.org, or follow on Facebook, Twitter and Instagram.
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